2022
Job Training Albuquerque
Job Training Albuquerque (JTA) is a fantastic economic development program, offering free skills training for smaller businesses in Albuquerque, NM. I began working to promote the program early in 2021, and from that time until the end of 2021, the program grew its participants by an incredible 567%.
Early in 2022 we launched a campaign to tout the successes of the program, further build awareness, and enhance credibility with our target audience by reinforcing ongoing messaging about JTA.
The campaign included advertising in local publications, media outreach, outdoor advertising, social media, and digital advertising. Working with Vienna Creative, designs were based on my creative brief.
2022
Live, Film, Thrive
Albuquerque has been named the Best Place to Live and Work by MovieMaker Magazine from 2019-2022, and after obtaining fresh industry photos, we planned an advertising campaign in targeted industry publications, including Location International and Site Selection Magazine.
The campaign also included digital advertising and showcasing the film professionals featured in the photography by Karen Kuehn. Assets were provided to Vienna Creative for graphic design.
GOOD GRACKLE 